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Daily Lobo Blogs
February 7th, 2008
What game? It’s all about the commercials.
By on February 7th, 2008
I forgot it was Super Bowl Sunday until I arrived at work and the game was on. Luckily, my boyfriend’s mother had the game on her Tivo. So, we skipped through the parts where a football game was on and watched the commercials.
As usual, I found a few to be pretty funny. The horse training to work for Budweiser was really cute. The Clydesdale was coached by a Dalmatian. The “Rocky” theme song played in the background. At the end, the horse is hired and he gives the Dalmatian a high five. I was tickled with all the clever little tricks advertisers had up their sleeves.
Aside from special effects, my second favorite commercial was about DWI. It involved a young Hispanic male going out and drinking all night. I love how the script-writers assume every Hispanic mother in New Mexico uses the words “Mi hijo” in every sentence referring to their children. I think it’s interesting that someone felt compelled to reach out to the community of potential Hispanic DWI offenders with this screenplay. I’m not trying to argue that Hispanic people no longer use the words “Mi hijo” or that it’s bad to use those words. It’s just that the commercial exaggerates the extent to which Hispanic people speak them. The woman in the commercial used the words “Mi hijo” more in 30 seconds than my grandmother has in her entire life and I was raised in a small northern New Mexican community.
Furthermore, I love how the producers assume the commercial will appeal to Hispanics. I guarantee any Hispanic who watches that commercial is highly entertained by its ridiculousness. Like I stated earlier, I love the commercial. It’s too funny to be offensive. It’s public service commercials like this that make me proud to be an American.